Retailers mull challenges of future: At SVED forum, discussion focuses on e-commerce
SQN Sport, a women’s activewear retailer, had four brick-and-mortar stores in Sun Valley and Malibu, Calif., but company founder Megan Murphy Lengyel downsized as she pursued a new business model based on trunk shows and a customer sales app.
Her company’s experience was one of several offered to an audience at Sun Valley Economic Development’s quarterly forum last week, which was devoted to e-commerce and the shifting market for retailers in the Wood River Valley. The event was held at the Limelight Hotel on Thursday evening.
At First Lite, a hunting apparel company based in Ketchum, owner Scott Robinson said he has moved away from a traditional sales model based on getting his retail items placed at trade shows to one based on direct-to-consumer engagement over the internet.
SQN Sport sizes range from extra small to extra large. Please note the size chart below to find your proper sizing. We have made our shirts longer for working out so they do not ride up and our pants with a little higher rise so they do not ride to low.
|2 – 4||SM||33.5||26||35.5|
|6 – 8||MD||35.5||28||37.5|
|10 – 12||LG||40||30||40|